Founded in 1994 as Integrated Marketing Concepts, IMC has evolved into the Central Valley’s leading full-service management consulting firm. IMC helps organizations design integrated management systems that increase revenues, improve customer service, reduce costly labor turnover and build new profits. We link your strategy and programs together with planning and training to give you a competitive advantage. While our creativity and innovation are indispensable assets, it is our experience and management skill that has shown us what works and why it works. IMC Builds The Skills That Build Business ^SM

Emerging technology, hostile legislation and evolving workforce expectations have brought many changes to organizational development. With new customers costing five times as much as current buyers, organizations are discovering the efficiencies of an integrated management approach. An integrated marketing approach makes even more sense for the business-to-business marketer, since the lifetime value of a customer relationship is typically worth a great deal more than a consumer relationship, perhaps millions in revenue.