Bob Gibson's

Negotiating High Profit Sales

We teach Salespeople in Highly Competitive Markets how to close more business – at higher margins!

Public seminar - December 6/7

  

Location:
The Waters Edge Hotel in Tiburon, just across the Golden Gate Bridge from San Francisco. You can take the Ferry and it's a 30 second walk from the landing.  

You'll notice these dates are next to a week-end. The beginning of the Christmas Season is a beautiful time of year in the Bay Area. Napa is beautiful. The city is spruced up for Christmas, and shopping is great. Many people bring their spouse, stay the week-end and enjoy a little R&R.

Who Should Attend?
This seminar is ideally suited for Salespeople, Sales Managers, Account Managers, National Account Reps, and professionals who want to foster profitable and mutually beneficial sales relationships with their clients. 

Click Here To Register, Today!

Most salespeople leave money on the table. They're good at selling, but poor at negotiating. That's why a company can experience fairly steady gross revenues, but declining profits.

The ability to sell keeps gross revenues at an acceptable level, but the lack of negotiating ability results in a steady decline in profit margins. Simply put, in our seminars I teach salespeople how to stop leaving money on the table – how to close more business at higher margins!

I've spent most of my life selling and negotiating. I grew up in Texas with horse traders, and the truth is – I learned a lot there. (I've been to the Harvard Negotiation Program, and it was good, but I may have learned more about negotiation trading horses in Texas than I did at Harvard). As I sold, and managed and traveled, I've seen firsthand every tactic used by buyers. The truth is, I've taught a number of them how to do it. I founded my first negotiation training company in 1992. Early on, a fair share of my time was been spent training the other side – the procurement professional. I've listened closely while they told me exactly how they manipulated salespeople, and forced them into the "commodity box" to get them down to rock bottom pricing.

Several years ago, I organized all my experience, everything I'd learned from years of selling and managing, and working with buyers and sellers into a high-end learning experience for professional salespeople. Since that time – "Negotiating High-Profit Sales" has been delivered throughout the US, in Canada, South America, Europe, Singapore, Japan, and China. During that time, it's gotten even better!

Not only is the content deeper, but the "delivery track" ensures salespeople get it – our take home materials and follow-up provide "stickibility" to the skills and concepts we teach.

If you're leaving money on the table, and letting buyers turn your product or service into a commodity, consider this your opportunity to change that reality. This is The Most Effective, down-to-Earth, Common Sense Sales Negotiation Program Anywhere!

I'd like to extend a personal invitation to you to attend Negotiating High-Profit Sales. This program is the result of years of selling, negotiating, and working with salespeople and their managers. It's got more high-content, results producing ideas and techniques packed into two days than you can believe! 
  
You'll leave with the tools you need to make 2008 your best year ever
Bob Gibson

Here's what a salesperson will learn:

Tactics & Strategies
Stop leaving profits on the table! Generate higher profits while you enhance customer relationships. With two decades of experience in sales & sales management and teaching salespeople all over the world, I've seen every tactic used by buyers. I've identified the most effective, the ones used on you day-in & day-out, and I'll teach you exactly how to respond to them.

Continuum of Business
A key thought process that separates this program from all other sales or negotiation instruction. It's the key to repeat business - at high margins.

Moments of Truth
Every sales negotiation hinges on "moments of truth". They're the turning points in a negotiation, they often determine the profitability of a deal, and most salespeople aren't tuned in to them. Once you become aware of them, and know what to – everything can change!

All About Power
This is the real game. Either you or the buyer is going to be the alpha player, and you better understand and be comfortable with power: where it comes from, how to get more of it, and most important - how to successfully confront and overcome your buyer's power.

Positioning
How to position your company, its products and services - and yourself - for maximum value in the marketplace. Positioning is the key to getting profitable business by building value, instead of cutting price!

Formula for Success
A proven process that works wonders with buyers. It heads off trouble before it starts, and it puts you in charge of the meeting. It's a simple, but profoundly effective tool.

Negotiation Style
How to find your natural negotiation style and use it successfully.

Planning
The "How to Negotiate High-Profit Sales Planner" will teach you how to plan- really plan before a negotiation. The planner guides you through the minefield of sales negotiation. It helps you avoid mistakes, and most importantly - it shapes the way you think. You will reach a point where they will never be ambushed again.

Horse Trading Wisdom
Some thoughts from my dad and my years in business that keep you on track, and prevent the mistakes you regret for years afterward.

Seminar Leader - Bob Gibson

Here's what's included in the package:

• A day and a half of the highest content, fastest paced, most interactive, and fun workshop anywhere on negotiation for the professional salesperson.

• Workbooks, filled with techniques and knowledge that will alter you as a negotiator forever.

• Articles for review that will reinforce the concepts covered in the program.

• Negotiating High-Profit Sales – the book. This will be your Negotiation Sales Bible after this meeting. It covers all the points covered in the sessions – and more.

• An Audio version of "How to Negotiate High-Profit Sales". We'll cover more in the program than you could ever remember in one hearing. Different than the book, this audio covers the highlights of the program. It's perfect for review, for "windshield time" and it lets you hear the materials as many times as you like. Included in the audio is a pocket reminder, perfect for pocket or purse with key points of the program, so you can refresh and remind yourself just before a sales call.

• Most importantly, for 30 days after a session, you will have access to me via email for questions, explanation, and insight as you are in the implementation phase of the program.

Make an investment in yourself by registering now!
You can become more professional, more aggressive in the marketplace and more profitable!

Email Us Here or or call 800-572-8005 to reserve a place at this session.

Good negotiating to you!

Bob Gibson
President/ Negotiation Resources, LLC
Mill Valley, CA

Secure Online Registration with PayPal

December 6/7 (Thursday 9-5, Friday 8-1)

Single Registration

Early bird (before Nov 15th)
$997.00 Per Person

Single Registration
$1297.00 Per Person

Group Registration
$997.00 Per Person

Or Call 1-800-572-8005 to Register

This introductory workshop is a must for every professional.

WHO SHOULD ATTEND & WHY

This introductory workshop is for anyone responsible for business development.  It’s a must for architects, engineers, attorneys, accountants, sales managers, VP’s and any professional involved in persuasion and negotiation.  It is based on the coaching and writing of proposals generating millions of dollars in sales revenue. This is no boilerplate, form or legal document class.  Learn how to ask questions that bring consensus, achieve mutually agreed upon value with the buyer, and avoid the painful frustration and financial losses of the failed proposal.